J. Rashad is a native of Durham, NC with an insatiable love for music and the positive impact it has when utilized with purpose. J. Rashad brings a perspective to rap that is edifying yet relatable. He delivers a message that is simple and solution-oriented, with the intent of giving the listeners a fresh outlook to help them transform their reality. This isn’t your cliché “woke rap”, this rap weaves everyday life, self-reflection, penetrable flow, activism, and consciousness into a seamless sea of sound. For J. Rashad it’s bigger than music, this is about the enrichment of the people.